High time for a solution, then. This is why MVO Nederland set up Clothes the Circle, a circular production chain to ‘close the circle’ for textiles. On this platform, we bring Dutch and foreign businesses together in a single chain so that they can produce sustainable, circular clothing.
MINISTER KAAG’S CIRCULAR DESIGNER DRESS
Our project has already produced tangible results. The best example of this could well be the beautiful red dress that Minister Kaag wore during an international trade mission. This dress was produced from textile waste by the Khaloom company, which is one of the proud partners in the Clothes the Circle project. We subsequently also dressed Minister Bruins (Minister of Health, Welfare and Sport) in a suit made from textile waste, which he wore at the state opening of the Dutch Parliament.
One of the goals of the project is to demonstrate that you really can organise a circular supply chain for high quality textiles, with both Dutch and Indian companies. ‘Because there’s a lot in the industry that needs to be improved’, says Michiel van Yperen, MVO Nederland project manager and an expert in the field of circular textiles. ‘Checks on factories and improvements measures are necessary too but they are only sticking-plaster solutions, whereas with Clothes the Circle we are aiming for systematic change.’
COMPANIES AND CONSUMERS
MVO Nederland has already been working on the circular textiles model for some time now. Says Van Yperen: ‘With Clothes the Circle, we want to accelerate this trend, so that we can have a circular supply chain for consumer fashion too. We know this will work, because we have brought the right players to the table. So, the challenge is now: how can we ensure that the H&Ms and C&As of this world become even more important players in the circular model?’